by William Comcowich | Feb 2, 2016 | Pitching
The nature of successful PR media pitches continues to evolve and this year is no different. The evolving digital media landscape, including the spread of social media and accessible data has changed how PR pitches to the media. These are some main ways those changes...
by William Comcowich | Feb 2, 2016 | Public Relations
A New York State commission’s decision to define media relations work as lobbying has both journalists and PR pros up in arms — and for once on the same side. New York’s Joint Commission on Public Ethics voted to expand the definition of lobbying to...
by William Comcowich | Feb 1, 2016 | Content Marketing
Impressive improvements in voice recognition are impacting content marketing and SEO tactics in a big way. Advances by Google’s voice recognition app, Apple’s Siri and Microsoft’s Cortana allow people to search online by speaking rather than typing. People can ask...
by William Comcowich | Jan 28, 2016 | Marketing
Valentine’s Day is an important occasion for marketers. It’s one of the biggest gift-buying holidays with spending averaging over $142 per person, according to the National Retail Federation. Americans will spend a record $20 billion Valentine’s Day gifts this year,...
by William Comcowich | Jan 28, 2016 | Marketing
Loyalty programs generate major profits by helping brands boost repeat business and retain customers. According to Selfstartr, 83% of customers say loyalty programs make them more likely to continue doing business with a company. Many loyalty and rewards programs,...
