by William Comcowich | Jan 6, 2016 | Marketing
Virtual reality (VR) offers an immense PR and marketing opportunity. VR reality offers 360-degree, three-dimensional videos. It’s displayed on headsets from Samsung Gear VR, Facebook’s Oculus Rift, Sony PlayStation VR, HTC Vive, or a cardboard device which...
by William Comcowich | Jan 6, 2016 | Social Media
Research into what people share most online offers valuable insights for public relations and marketing professionals. The conventional view generally holds that articles on sex, cute animals, humorous and weird posts are the most shared. If you believe that, you’re...
by William Comcowich | Jan 5, 2016 | Content Marketing
Corporate PR and marketing can learn much from promotion of the latest Star Wars film. Advance promotion through effective PR and content marketing accounted for much of the Disney production’s success. In fact, Star Wars: The Force Awakens shows the force of PR and...
by William Comcowich | Jan 4, 2016 | Media Relations
When news breaks, reporters typically seek experts to explain a news event or issue in layman’s terms. They need to find an expert quickly. The PR team that acts early in pitching experts to reporters typically wins the media coverage. Rapid response is an immensely...
by William Comcowich | Dec 24, 2015 | Social Media Marketing
Executives charged with financial crimes traditionally offer a blunt “no comment” and refer media questions to their attorneys, on the advice of their legal and PR staff. That’s changing. Executives under arrest might now take to social media to proclaim their...
