by William Comcowich | Oct 23, 2015 | Public Relations
In the new Web-based environment, many media outlets value click rates as the indicator of interest in specific articles and topics. Fifty-nine percent of journalists surveyed by Business Wire say article clicks are their top success metric. As a result, savvy PR...
by William Comcowich | Oct 21, 2015 | Content Marketing
Although almost all marketers now use content marketing, enormous differences exist in strategies employed by the most successful marketers versus the rest of the crowd, a new report reveals. The best-in-class marketers, defined as the top 20%, develop and execute...
by William Comcowich | Oct 21, 2015 | Social Media Monitoring
Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right...
by William Comcowich | Oct 20, 2015 | Public Relations
The role of the corporate communications officer is changing. CCOs are assuming more prominent leadership roles and wielding greater influence within major U.S. corporations, a recent survey shows. The shift is most noticeable among elite corporate affairs executives....
by William Comcowich | Oct 20, 2015 | Marketing
Consumers are losing trust in traditional marketing and prefer to seek their own credible sources when making buying decisions. Because of a major disconnect between marketers and consumers, brands must change their spending priorities in order to successfully market...
