by William Comcowich | Oct 8, 2015 | Public Relations
There’s a big problem with reputation management in corporate America. The problem – common in most major corporations — is that no one person is responsible for managing a company’s reputational risk. Many different corporate departments including public...
by William Comcowich | Oct 7, 2015 | Marketing
A single word can be the difference between success and failure of email marketing campaigns. One word can substantially increase or decrease click-through rates. That’s why marketers look to industry research that identifies the best-performing subject lines. In one...
by William Comcowich | Oct 7, 2015 | Crisis Communications
In 2014, hundreds of Twitter users reported a huge explosion at Columbian Chemicals in Centerville, LA. Some, purporting to be eyewitnesses, posted photos and video of the explosion and a cloud of black smoke rising from the plant. Twitter users said news outlets were...
by William Comcowich | Oct 6, 2015 | Public Relations
Solo PR professionals are happier and earning more. Over 60% of self-employed communications consultants participating in the 2015 Solo PR Pro Compensation Survey enjoyed more income in 2014 than the previous year and expect more income this year. Most are satisfied...
by William Comcowich | Oct 6, 2015 | Public Relations
The predicted surge in use of online ad blockers challenges publishers and marketers to find alternative methods to reach consumers and generate revenue. Already popular with millennials, ad blocker applications prevent digital ads from displaying along with the...
