by William Comcowich | Oct 5, 2015 | Content Marketing
The latest Benchmarks, Budgets and Trends – North America study from the Content Marketing Institute reveals several distinguishing tactics of successful business-to-business (B2B) content marketers. B2B content marketing remains an evolving area. Just 32% of B2B...
by William Comcowich | Oct 5, 2015 | Media Monitoring
Most PR and marketing professionals select a media monitoring and measurement service by asking selected vendors to do demos of the service – and then requesting a financial proposal. Larger companies and government agencies that require competitive bidding of...
by William Comcowich | Oct 2, 2015 | Digital Marketing
Ad blockers threaten to disrupt the holiday shopping season and make life miserable for digital marketers. Already becoming increasingly popular, ad blockers may become pervasive since Apple’s new iOS 9 operating system allows users to easily install them from its app...
by William Comcowich | Oct 2, 2015 | Public Relations
Newsjacking, the technique of injecting your brand into a breaking news story, is touted as one of the hottest trends in public relations and marketing. Done correctly, it can generate extensive media coverage and social media engagement. A tweet from Oreos during the...
by William Comcowich | Sep 30, 2015 | Digital Marketing
Micro-moments are the new battleground in mobile marketing for brands. Those moments are times when smartphone users turn to their phones for help and information. Consumers use their phones to find a restaurant, learn how to install a faucet, or purchase a new...
