by William Comcowich | Mar 5, 2020 | Marketing
Companies are cancelling conferences and business travel plans due to concerns over coronavirus, now officially named COVID-19. Facebook cancelled its F8 conference, its biggest event of the year. Marketers and developers eagerly look forward to the annual conference...
by William Comcowich | Mar 4, 2020 | Social Media Measurement
Social media offers a goldmine of information that brands can tap for market research and product development. Companies were once content to research customer preferences through interviews, focus groups and surveys. But they now find that social media analytics...
by William Comcowich | Mar 2, 2020 | Marketing
More than a few pundits have predicted smart speakers will revolutionize marketing. But have marketers heard that message? Smart speakers have certainly spread rapidly. Smart speaker sales reached 147 million worldwide last year, a 70% increase over the previous year,...
by William Comcowich | Feb 28, 2020 | Crisis Communications
The Houston Astros may have won the 2017 World Series, but the team lost the public relations ballgame following revelations they used an illegal sign-stealing scheme that season. Major League Baseball suspended the Astros team manager and general manager and...
by William Comcowich | Feb 25, 2020 | Crisis Management
Wells Fargo continues to suffer PR consequences from its long-running saga involving unrealistic sales quotes and fake customer accounts. Most recently, Wells Fargo agreed to pay $3 billion to resolve criminal and civil cases. Between 2002 and 2016, the bank...
