by William Comcowich | Sep 2, 2015 | Blogging
The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any...
by William Comcowich | Sep 1, 2015 | Public Relations
The standard view holds that the archetypical PR pro is outgoing, friendly, confident and enthusiastic. They are always “pitching” – or that’s what most people believe. Alison Kenney, an independent PR practitioner, notes that the Meyers-Briggs Personality-Type...
by William Comcowich | Aug 31, 2015 | Quick Thought
As in investing, decisions in PR and marketing depend on risk vs. reward. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog. William ComcowichWilliam J. Comcowich...
by William Comcowich | Aug 31, 2015 | Social Media Measurement
Social media analytics has some clear advantages over traditional marketing research. Perhaps most importantly, it is fast and inexpensive. Are the advantages for social media analytics a death knell for traditional market research methods? Advantages of Social...
by William Comcowich | Aug 31, 2015 | Facebook
Facebook surpassed Google as the top source of referral traffic online publishers in July, it was reported by Parse.ly’s network of nearly 400 digital publishers. Facebook’s share of referral traffic reached 38.3 percent, compared to Google’s 35.8 percent. The website...
