by William Comcowich | Aug 28, 2015 | Crisis Communications
Regrettably, public apologies have become a common element of corporate communications. Some CEOs deliver apologies that stabilize the crisis and restore, or even improve, public respect for the companies, while others succeed only in exacerbating the situation....
by William Comcowich | Aug 27, 2015 | Influencer Marketing
Almost everyone in PR and marketing now recognizes the power and value of social media influencers. Endorsements from bloggers, video producers or celebrities with enormous numbers of social media followers can supercharge PR and marketing campaigns. Realizing...
by William Comcowich | Aug 27, 2015 | Digital Marketing
Web analytics produces an abundance of data that help businesses measure website performance, learn how to attract more visitors and increase sales. However, the shine has worn off the fancy charts and graphs since the early days of web analytics. Organizations seem...
by William Comcowich | Aug 27, 2015 | Social Media Measurement
Corporations still struggle to measure their social media marketing efforts but expect to invest more resources in marketing analytics. Only 15% of marketing executives say they can prove the impact of social media on their business using quantitative approaches,...
by William Comcowich | Aug 26, 2015 | PR Measurement
PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA...
