by William Comcowich | Aug 26, 2015 | Video Marketing
Creating an online video that goes viral is a marketing and public relations dream. What’s the secret to some videos getting shared so much? Entertain Here’s the primary secret: Entertainment. Even educational videos must entertain to be successful. Online videos...
by William Comcowich | Aug 25, 2015 | Crisis Management
Communications experts praise Coca-Cola’s recent response to criticisms as an example of first-class corporate crisis management. Specifically, they point to The Wall Street Journal op-ed by Coca-Cola CEO Muhtar Kent. The company came under a storm of criticism after...
by William Comcowich | Aug 24, 2015 | Video Marketing
Tech and marketing pundits have predicted for years that interactive video would become prevalent. It now seems its moment has finally arrived. The exponential growth of online video, increasing broadband capacity, and consumers’ growing preference for control over...
by William Comcowich | Aug 21, 2015 | Marketing
or 7 Ways to Vastly Improve Your Headline Writing Skills or How to Write Enticing Headlines that Produce Incredible Results or Tips for Writing Headlines with the Emotion of a Love Letter or The Headlines that Work Best in PR & Marketing or 5 Secrets to Writing...
by William Comcowich | Aug 20, 2015 | Public Relations
New federal regulations permitting crowdfunding have prompted some public relations outfits to offer their services to prospective entrepreneurs. The 2013 Jumpstart Our Business Startups (JOBS) Act allows startups to solicit funds directly from the public through the...
