by William Comcowich | Aug 20, 2015 | Digital Marketing
New top-level domain (TLD) names such as .xyz and .guru are being billed as splendid marketing and branding opportunities. Some digital marketing pros say the novel web addresses offer significant marketing benefits. Top-level domain names are the root, or suffix, of...
by William Comcowich | Aug 20, 2015 | Blogging
Blogging has become one of the most popular public relations and content marketing tools. In 2014, 555.7 million blog posts were created on WordPress alone. Tumblr hosts 248 million blogs. PR and marketing writers dedicate much of their time writing and marketing blog...
by William Comcowich | Aug 19, 2015 | Marketing
Return on investment (ROI) is a long-standing financial metric that has become fashionable among top-level marketing managers. Many marketing executives consider the metric an accurate, hard-nosed gauge of the marketing efforts, an analytical way to determine...
by William Comcowich | Aug 18, 2015 | Video Marketing
Facebook is challenging YouTube as the king of online video. Facebook has been emphasizing video, widely seen as the future of digital marketing, and has reached 4 billion video views per day, up from 3 billion in April. Well, Facebook claims 4 billion views per day....
by William Comcowich | Aug 18, 2015 | Public Relations
Getting more out of each earned media placements is more important than ever because of the increased difficulty in getting good placements, largely due to the shrinking numbers of traditional media outlets and journalists. When your PR efforts have secured that...
