by William Comcowich | Aug 4, 2015 | Public Relations
If only all CEOs were more like Richard Branson, the founder of Virgin Group and recognized master of public relations. Branson clearly understands the value of PR. His creative publicity stunts have prompted some to call him the undisputed king of PR stunts....
by William Comcowich | Aug 4, 2015 | Social Media Marketing
More than two-thirds of ardent social media marketers surveyed by Forrester Research believe that buying all their social tools from a single vendor is more effective than buying social point solutions from several different vendors. Social media marketers and PR...
by William Comcowich | Aug 3, 2015 | Marketing
Case studies are a potent B2B marketing and public relations tactic. They are ideal for building trust and credibility, highlighting benefits for customers, reaching specific audiences, educating customers and portraying the company as an innovative, solution...
by William Comcowich | Jul 31, 2015 | Blogging
At one time not long ago, public relations and marketing professionals read printed industry periodicals such as O’Dwyer’s and PR Week along with mainstream publications like The Wall Street Journal or New York Times. With the rise of the Internet and user-friendly...
by William Comcowich | Jul 31, 2015 | Crisis Management
No organization, whether private or public, corporation or nonprofit, small or large, is immune to the devastating impact of a public relations crisis. Preparing for the different categories of crisis can help organizations survive. In part one of this series, we...
