by William Comcowich | Jul 29, 2015 | Digital Marketing
Most websites fail to deliver a successful user experience. They fail to obtain visitors’ interest, encourage them through the sales funnel and complete conversions. They are difficult to navigate, generally unappealing for a number of reasons. The good news is that...
by William Comcowich | Jul 28, 2015 | Social Media Measurement
Companies continue to struggle to measure the value of their social media programs, despite increasingly sophisticated measurement tactics and data technology. Measuring ROI is the biggest challenge social media marketers face, according to a survey by TrustRadius, a...
by William Comcowich | Jul 27, 2015 | Public Relations
Google’s repeated search engine algorithm changes were supposed to squash search engine optimization (SEO). Some observers even predicted the death of SEO. PR would become the new SEO, they said. Google sought to end black hat SEO tricks that artificially improved...
by William Comcowich | Jul 24, 2015 | Social Media Monitoring
More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world’s largest focus group. They are learning that monitoring social media can transform the millions of posts by patients and caregivers into valuable insights...
by William Comcowich | Jul 23, 2015 | PR Measurement
Demonstrating the value of public relations to corporate leaders has always been challenging. Many PR pros tend to gravitate to metrics that are easy to capture and report, but CEOs and CFOs don’t brag to investors about Facebook likes or retweets. Top executives want...
