by William Comcowich | Jul 23, 2015 | LinkedIn
LinkedIn is known as the largest and probably most effective social media network for professionals and B2B marketers. Its business-like atmosphere distinguishes it from most other social networks. When people login to the network, they seek to grow their...
by William Comcowich | Jul 22, 2015 | Social Media
The Reddit story of rebellion by volunteers and abusive behavior by some posters offers lessons for managing online communities that many companies operate. As Reddit gained an enormous number of subscribers, it gained the reputation as an online board where...
by William Comcowich | Jul 22, 2015 | Social Media
Social media has become a popular tool for gathering and spreading news, but traditional media remains the most trusted news source, reveals a new Ogilvy Public Relations survey. Earned media is by far the most influential medium for influencing purchasing...
by William Comcowich | Jul 21, 2015 | Public Relations
Those seeking a definitive formula that defines how much to budget for marketing and PR will be disappointed. A general guideline is to invest 10 percent of your gross annual income in marketing, including public relations. In the real business world, marketing...
by William Comcowich | Jul 20, 2015 | Public Relations
Almost all organizations need public relations. The question is: Is it better to hire a PR agency or staff? PR agencies are not appropriate for all businesses. Entrepreneurs and startups are usually better off developing media relations and crafting company messages...
