by William Comcowich | Jul 17, 2015 | Business
Some companies, including public relations and marketing departments, create office rules in an attempt to control wayward workers and improve productivity. More often than not, the rules end up backfiring and harming the company. All too frequently,...
by William Comcowich | Jul 16, 2015 | Social Media Monitoring
Online customer reviews can make or break a business – even a relatively large business. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in...
by William Comcowich | Jul 16, 2015 | Public Relations
Forget the daily newspaper. More Americans are obtaining their news through Twitter and Facebook, a study by the Pew Research Center reveals. Clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and...
by William Comcowich | Jul 15, 2015 | Public Relations
Startups need publicity and social media buzz to attract venture capital, introduce products and services, and hire top-notch talent. Some start-up tech companies generate immense attention very quickly. But that’s rare. Most startups struggle to get noticed by the...
by William Comcowich | Jul 15, 2015 | Facebook
Marketers are hoping a new update to Facebook’s news feed gives them a new route to customers. The news feed update allows Facebook users to select which friends and Pages they would like to see at their top of their feeds. Users will see new stories that those...
