by William Comcowich | Jul 15, 2015 | Press Releases
Multimedia is coming to dominate digital communications. News releases will be no exception. That should not surprise you. Many scientific studies show that people tend to learn better through visuals and are more likely to interact with images, videos and audio. The...
by William Comcowich | Jul 14, 2015 | Social Media Marketing
Reviewing this year’s #Wimbledon Fortnight Fever… https://t.co/BdyogMw0mr pic.twitter.com/9nD8vbD9TY — Wimbledon (@Wimbledon) July 14, 2015 Many sport events, leagues, teams and players are utilizing social media in creative ways to increase reach, access...
by William Comcowich | Jul 13, 2015 | Social Media Monitoring
General Mills has turned to social media to find customer insights that enable it to improve products and develop new offerings. The foods company provides a case study of how a worldwide enterprise can employ social media monitoring to spot consumer preferences and...
by William Comcowich | Jul 10, 2015 | LinkedIn
If your organization or PR client seeks to promote its LinkedIn company page, don’t overlook the value of the company’s employees. Employees may be the most important tool for increasing page views, engagement and placing the company in front of potential customers on...
by William Comcowich | Jul 10, 2015 | Public Relations
The Associated Press has just released its 2015 edition of its AP Stylebook. PR professionals should take note of the style book and its updates since it’s the style Bible for almost all media. PR pros who abide by the AP Stylebook guidelines win an advantage when...
