by William Comcowich | Jun 25, 2015 | Blogging
Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and...
by William Comcowich | Jun 24, 2015 | Video Marketing
Online video has emerged as a powerful tool for marketing, PR and consumer education (exceeded only by its entertainment value in portraying amusing cats). As the amount of online video grows exponentially, the popularity of video becomes both an opportunity...
by William Comcowich | Jun 24, 2015 | Media Relations
As digital marketing has risen to prominence, public relations pros are increasingly called on to manage social media communities, develop content marketing materials, create multimedia content, and oversee owned media and influencer outreach programs. PR’s...
by William Comcowich | Jun 23, 2015 | Blogging
Guest blogging can be a valuable way for public relations professionals to spread their message, boost incoming website traffic, and build credibility as a subject-matter expert. Since PR pros are undoubtedly pressed for time and already swamped by current projects...
by William Comcowich | Jun 22, 2015 | Native Advertising
Is it advertising or is it news? Struggling publishers view native advertising as a financial godsend. By publishing sponsored content that appears remarkably like their editorial content, some web publishers are capitalizing on a robust new revenue stream. The...
