by William Comcowich | Jun 29, 2015 | Blogging
Successful social media marketing resembles a marathon more than a sprint. Winning a marathon requires different tactics than sprints. Marathons don’t require a quick start; they do require strategic preparation, pacing, perseverance and ongoing-assessment of your...
by William Comcowich | Jun 29, 2015 | Nonprofits
Many businesses and brands successfully used social media networks to increase awareness, research consumer sentiment, respond to consumer inquiries, improve their products, and implement marketing programs. Nonprofits have been slower to embrace social media. Yet,...
by William Comcowich | Jun 28, 2015 | Social Media Marketing
With its updated guidance on endorsements, the Federal Communications Commission (FCC) has signaled that the agency may be preparing to crack down on social media marketers for posting misleading content and failing to include proper disclosures. The FCC’s recent...
by William Comcowich | Jun 26, 2015 | Press Releases
Press releases that contain multiple images or video are more likely to be published, read, viewed and shared on social media. Including imagery and reference materials in press releases also improves message delivery. Now there’s a newer technology that transforms...
by William Comcowich | Jun 26, 2015 | Business
Despite the many high-profile court settlements, many companies may not be getting the message that interns must be paid unless they meet specific criteria. In a recent class-action settlement, Warner Music Group Corp agreed to pay hundreds of former interns who said...
