by William Comcowich | Jul 7, 2015 | Marketing
Most Americans are not enthusiastic about obtaining discounts in return for their personal information. They don’t believe the data for discounts is a fair deal and most consumers think marketers misrepresent the benefits of sharing personal information, according to...
by William Comcowich | Jul 6, 2015 | Media Measurement
In the good old days of PR – ah, I remember them well – measuring earned media was simple. Any media placement resulting from PR activity counted as a “win.” Just count the articles that contained any brand mention in the editorial content of print or news broadcasts....
by William Comcowich | Jul 6, 2015 | Media Relations
“Pitching” to journalists and bloggers remains an essential PR skill as we explained recently in The Misguided Devaluation of Media Relations. PR pros can’t neglect media relations as they ramp up content marketing, social media and multimedia production. When done...
by William Comcowich | Jul 2, 2015 | Blogging, Twitter
Many articles extol the virtues of podcasting for marketing and PR. Here are some that I saved to my reading list in Pocket: Top 10 Reasons to Podcast: Profit, Positioning and Promotion PR Secrets / Susan Harrow 5 Reasons Your Business Needs to Be Podcasting Inc Six...
by William Comcowich | Jun 30, 2015 | Blogging
As a free online encyclopedia, a primary online tool for information research, and a highly-ranked resource in most Google search results, Wikipedia is both an opportunity and a risk for public relations and other communications professionals. The opportunity is...
