by William Comcowich | Jul 9, 2015 | Crisis Management
Preparation is essential for properly responding to PR crises. Organizations typically plan for expected threats such as cyber breaches and product recalls. Planning for unexpected events is far more difficult. Unusual and unexpected disasters may be a combination of...
by William Comcowich | Jul 9, 2015 | Social Media Monitoring
As social media listening matures, it is moving beyond its initial PR, marketing and customer service functions. Companies are now finding additional benefits from social media monitoring. As social media monitoring cuts across departmental silos within large...
by William Comcowich | Jul 8, 2015 | Measurement
Marketing executives say they would spend more on digital marketing if they found better ways to measure its return on investment. Almost 75% of over 400 marketing executives polled by the marketing and advertising agency Millward Brown Digital say they would...
by William Comcowich | Jul 8, 2015 | Twitter
Live Twitter chats are an increasingly popular social media marketing tool. Yet, more than a few organizations have seen their chats flop. Some chats have gone wildly awry. When Fifty Shades of Grey author E.L. James held a Twitter chat, many antagonistic...
by William Comcowich | Jul 7, 2015 | Social Media
Parents have warned teenagers for years now about the risks of doing stupid things on social media – how what you say or show on social media sticks with you for a long, long time and can affect, well, college admissions for one thing. Now, it seems businesses...
