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PR professionals may sometimes work with corporate executives, clients, colleagues or others who commit unsavory, unethical, or illegal actions. They may even give instructions for PR staff to commit unethical or legally questionable tasks. How many PR people would...
Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...
Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leading platform with the best service and the largest partners with a turn-key solution that future-proofs your experience.” That’s because many PR...
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Companies sometimes form advisory boards to enhance their prestige and gather input from subject matter experts and business leaders. Local non-profit organizations form advisory boards to receive guidance from community leaders. Some organizations now form advisory...
