by William Comcowich | Jun 11, 2015 | Influencer Marketing
Influencer marketing can supercharge your PR and marketing campaigns. You might wonder why some blog posts get many more visits than others or how some blogs appear to come out of nowhere to quickly rank among the most popular sites in their niche. Chances are that...
by William Comcowich | Jun 11, 2015 | SEO
Public relations professionals have traditionally concentrated on producing and marketing content and left search engine optimization (SEO) to more technically inclined folks. PR and SEO usually stayed in their separate silos. Now, boundaries between PR and SEO have...
by William Comcowich | Jun 11, 2015 | PR Measurement
The International Association for Measurement and Evaluation of Communication (AMEC) has just vowed to “make measurement mainstream.” Stuart Smith, global CEO of Ogilvy PR, and David Gallagher, senior partner and CEO, Europe, for Ketchum, said their firms will...
by William Comcowich | Jun 10, 2015 | Native Advertising
Native ads offer advantages to both publishers and marketers. Also called sponsored content, native ads can deliver substantial revenue for publishers. For brands, sponsored content offers superb marketing opportunities, as the content is often viewed and...
by William Comcowich | Jun 10, 2015 | Native Advertising
Native advertising (sponsored content that looks like editorial content) may be an untapped marketing goldmine. Data indicates that native advertising interests readers as much as editorial content. The New York Times, working with web analytics company Chartbeat,...
