by William Comcowich | Jun 9, 2015 | Press Releases
The earnings news release is critical for publicly-traded companies. The earnings press release offers investor relations and PR the opportunity to highlight the company’s achievements, establish expectations, and explain its challenges and shortcomings. Analysts,...
by William Comcowich | Jun 8, 2015 | Business
Conference calls are a common and valuable tool in PR and marketing – and many other business functions. They help organizations work with remote workers, consult with partners around the world, manage satellite offices, meet with dispersed clients, and drastically...
by William Comcowich | Jun 8, 2015 | Public Relations
People around the world are spending substantially more time with media. Most media time is now spent online and much less time reading and viewing traditional media. Researchers predict the trend will continue. In the last five years, the amount of time people...
by William Comcowich | Jun 5, 2015 | Instagram
Instagram has opened its doors to marketers with its “Shop Now” buttons and other marketing formats that let users shop outside the app or take other actions directly from an ad, such as signing up on a website or downloading an app. With the help of Facebook,...
by William Comcowich | Jun 4, 2015 | Crisis Management
Like a child hiding a bad report card from a parent, PR pros may dread showing unfavorable media and social media coverage to their clients or corporate superiors. But media coverage and social media mentions are not quite the same as a report card. Monitoring...
