by William Comcowich | Jun 3, 2015 | Marketing
An analysis of the best marketing campaigns reveals several key takeaways for marketers. Warc, an advertising and marketing consultant, just released this year’s “Warc 100,” its selection of the top marketing campaigns around the world. Although successful marketing...
by William Comcowich | Jun 3, 2015 | Facebook
Facebook remains the grand daddy of social media networks, despite some warnings about its demise. If limited to one platform, 52 percent of marketers would pick Facebook, followed by LinkedIn at 21 percent, according to a Social Media Examiner survey of 2,800...
by William Comcowich | Jun 3, 2015 | Marketing
Internet engagement continues to rise, even though Internet use and smartphone subscription growth are slowing. Certain social media networks are expanding robustly, and mobile advertising has plenty of room to grow as networks strive to improve ad formats and...
by William Comcowich | Jun 2, 2015 | Public Relations
Live streaming video emerged recently as the new communications frontier. The new online communications technology represents the next great opportunity for public relations. Agencies and client organizations that are early adopters will gain a competitive advantage...
by William Comcowich | Jun 1, 2015 | Crisis Management
The FIFA corruption scandal illustrates the risk of sponsoring events, teams, celebrities and programs — and the need for brands to prepare to respond to crises caused by the sponsored organizations. Seven senior officials of FIFA, the group that runs...
