by William Comcowich | Jun 1, 2015 | Advertising
Online ad fraud is an extensive and pervasive problem for marketers. Fraudsters create websites with ads and impersonate human ad views by infecting home computers owned by ordinary consumers. Marketers pay for the automated ad clicks – and pay a lot....
by William Comcowich | Jun 1, 2015 | Social Media Measurement
Measuring the return on investment (ROI) of social media marketing continues to challenge both large and small companies, but many marketers think they’re getting better at it. Only 42 percent of marketers surveyed by Social Media Examiner say they are able to...
by William Comcowich | May 29, 2015 | Twitter
Imposter accounts on Twitter can cause serious PR problems for individuals, organizations and brands – but there are solutions. To minimize the problem of fake accounts, Twitter accords some users special treatment. Twitter verifies accounts of key individuals...
by William Comcowich | May 28, 2015 | Pitching
Journalists get a lot of pitches. Some of them are well-crafted and on target. Those often lead to worthwhile media placements. Some of them are well-done but don’t prompt media placements for many different reasons, including timing, current events, importance in...
by William Comcowich | May 28, 2015 | Public Relations
Some C-level executives may mistakenly believe they can create a PR department, hire staff (or retain a PR agency) and let the professionals loose, churning out press releases and prompting scores of favorable media articles. The reality is that an...
