10 Tips for Succeeding at Facebook Marketing
Facebook remains the grand daddy of social media networks, despite some warnings about its demise. If limited to one platform, 52 percent of marketers would pick Facebook, followed by LinkedIn at 21 percent, according to a Social Media Examiner survey of 2,800...Mary Meeker’s Internet Report Reveals Key Digital Marketing Trends
Internet engagement continues to rise, even though Internet use and smartphone subscription growth are slowing. Certain social media networks are expanding robustly, and mobile advertising has plenty of room to grow as networks strive to improve ad formats and...Live Streaming Video: PR’s Great New Opportunity
Live streaming video emerged recently as the new communications frontier. The new online communications technology represents the next great opportunity for public relations. Agencies and client organizations that are early adopters will gain a competitive advantage...Crisis Management: FIFA Scandal Spotlights Sponsorship Risks & Dilemmas
The FIFA corruption scandal illustrates the risk of sponsoring events, teams, celebrities and programs — and the need for brands to prepare to respond to crises caused by the sponsored organizations. Seven senior officials of FIFA, the group that runs...
