by William Comcowich | Apr 22, 2015 | Native Advertising
Native advertising is clearly a winning strategy for both publishers and brands. Marketers find that paid advertising content designed to blend with website editorial content often attracts more readers and gains greater engagement. Publishers have discovered that...
by William Comcowich | Apr 21, 2015 | Nonprofits
Many nonprofit organizations can improve donor engagement by better using available data to develop more effective marketing strategies. A survey by Abila, a provider of software and services to nonprofits and associations, shows that nonprofits are missing...
by William Comcowich | Apr 20, 2015 | Public Relations
CEOs, CFOs and other top corporate executives sometimes question the value of public relations, claiming that PR has no tangible link to ROI or other similar business metrics. The truth is: PR helps companies save money, become more efficient, build brand awareness,...
by William Comcowich | Apr 17, 2015 | Public Relations
Some marketing and PR ideas are ridiculous. But some ridiculous ideas actually work. Both small and large businesses can create unusual PR and marketing stunts that gain outsize attention. These are some of the most interesting ideas we’ve uncovered. 200 dozen...
by William Comcowich | Apr 17, 2015 | Public Relations
The relationship between public relations and the media has changed drastically. In fact, many seasoned PR professionals call the change “a paradigm shift.” Armed with an array of owned media websites, blogs and social media accounts, PR can bypass the media,...
