by William Comcowich | Apr 16, 2015 | Marketing
Marketers who are careless about their product claims could face charges from the Federal Trade Commission (FTC) for deceptive advertising. Just this past March, an FTC complaint charged Allstar Marketing Group with deceptive advertising over its...
by William Comcowich | Apr 15, 2015 | Public Relations
Apple’s PR is often described as disciplined, legendary, and the most effective in the world. Observers greeted its Apple Watch PR promotions with similar accolades. SeekingAlpha contributor Steven Isakson (who is long on Apple) described the typical Apple PR...
by William Comcowich | Apr 15, 2015 | Social Media Measurement
Social media monitoring and measurement can help analyze audiences and improve online marketing campaigns, digital marketing experts explained in a Social Media Today webinar. Representatives from Sony and Visa described how they use social media listening to...
by William Comcowich | Apr 15, 2015 | Public Relations
The skills needed for PR changed markedly due to the rise social media, online video and “big data.” The traditional PR skills, including writing, researching and interpersonal communications, remain valuable. Those abilities are easily transferable to digital...
by William Comcowich | Apr 14, 2015 | Pinterest
As one of the most popular social media networks, Pinterest offers opportunity to both PR and marketing. If your brand is on Facebook it should also be active on Pinterest. Pinterest ranked second among social networks in traffic referrals in the last quarter of 2014,...
