by William Comcowich | Apr 9, 2015 | Social Media Monitoring
Location-based social media monitoring can help companies organize the huge amount of social media data and understand what customers are saying about their brands. By filtering posts by location, brands can organize and measure conversations by location and pinpoint...
by William Comcowich | Apr 8, 2015 | Nonprofits
As more Americans access the Internet through smartphones, many rely solely on their phones for browsing the World Wide Web and connecting on social media. They’re what Pew Research Center calls “smartphone dependent.” Nearly two-thirds of Americans own smartphones,...
by William Comcowich | Apr 8, 2015 | Video Marketing
Meerkat and Periscope are fighting for the future of what might be the Next Big Thing – live video streaming. Both apps provide live video streaming from smartphones through Twitter. It’s uncertain which app will prevail or if there’s enough room for both of...
by William Comcowich | Apr 8, 2015 | Public Relations
Public relations teams have work to do when it comes to corporate newsrooms. Online corporate newsrooms frequently fail to meet the needs of journalists. Even some Fortune 500 firms lack corporate newsroom essentials such as recent content, images, media contacts, and...
by William Comcowich | Apr 6, 2015 | Social Media Monitoring
Although marketing and PR are seen the main users of social media monitoring, other departments can also benefit from the wealth of data it provides. The key to obtaining the full benefits of social media monitoring is to feed the monitoring results across department...
