by William Comcowich | Apr 1, 2015 | Public Relations
We periodically hear that press releases are “dead.” Well, they’re not. Public relations pros can energize their press releases with well-chosen visuals. Humans are hardwired to be attracted to images. Visual content is more likely to be viewed and shared across...
by William Comcowich | Mar 31, 2015 | Public Relations
Are you feeling stressed? Public relations routinely ranks in surveys among the most stressful jobs. It’s a competitive field with tight deadlines, high visibility, and interactions with hostile members of the media or public. The topper: Crisis can engulf PR...
by William Comcowich | Mar 30, 2015 | LinkedIn
Properly completed LinkedIn company pages can help generate sales leads, boost search engine rankings, attract recruits, and strengthen an organization’s image. In this era of social media engagement, every organization – corporate or non-profit, small or large...
by William Comcowich | Mar 30, 2015 | Social Media Monitoring
The law enforcement community is increasingly turning to social media monitoring to prevent and investigate crimes. Law enforcement agencies participating in a recent LexisNexis survey said social media monitoring has helped them find evidence, identify and...
by William Comcowich | Mar 27, 2015 | Crisis Communications
Hospitals and police and fire departments have long conducted disaster drills to prepare for earthquakes, hurricanes, plane or train crashes, and other tragic events. These first-responder organizations have found there’s no better way to prepare for a crisis than...
