by William Comcowich | Mar 19, 2015 | Public Relations
Public relations professionals often tout their close relationships with the media. They tell business owners and company executives their cozy friendships with journalists lead to or even assure valuable media placements. Others say those assertions are...
by William Comcowich | Mar 19, 2015 | Public Relations
Tourism in Mexico faces an enormously difficult public relations challenge. Headlines and photos of gruesome drug-related murders have dominated news from Mexico for years. In today’s visually oriented media environment, photos of mutilated or decapitated bodies were...
by William Comcowich | Mar 19, 2015 | Social Media Marketing
Businesses often charge ahead without a defined objectives or clear strategy. They may pick a social media platform and dive in without forethought. Remaining active on multiple networks their customers don’t visit or posting material that doesn’t interest their...
by William Comcowich | Mar 18, 2015 | Writing
Long-form articles are dead. Nobody has the time or attention span to read long articles on the web. Everybody uses smartphones and tablets that lend themselves to reading and sharing bite-sized content. If you want your content to be shared, stick to short, catchy...
by William Comcowich | Mar 17, 2015 | SEO
Business websites that are not mobile friendly will drop in search rankings, Google recently warned. In a recent Webmaster Central Blog post, Google announced it will increase the importance of mobile friendliness as a ranking signal starting April 21. It states:...
