by William Comcowich | Mar 16, 2015 | Public Relations
The public relations profession tilts toward women. Women make up 63 percent of PR specialists and 59 percent of all PR managers, according to Bureau of Labor Statistics data. Like women in other professions, many women in PR face the challenge of balancing...
by William Comcowich | Mar 16, 2015 | Social Media
While many companies fear employee use of social media, others are leaning to love it. Employees can be powerful brand ambassadors for their companies online. They can help spread company news and recommend company products to friends and family members. That can be...
by William Comcowich | Mar 16, 2015 | Public Relations
The median salary at PR firms increased 5.9% from $85,000 in 2013 to $90,000 in 2014, according to the 2015 Salary Survey by the PR Week/Bloom, Gross & Associates. Higher pay may be partly due to the fact that PR professionals are assuming a broader range of...
by William Comcowich | Mar 13, 2015 | Public Relations
Repurposing a PR-created piece of communications – that is finding additional uses, formats or audiences for the content — can produce multiple benefits. First, a definition: Repurposing means reusing, recycling and reformatting. It is not simply...
by William Comcowich | Mar 13, 2015 | Public Relations
An organization’s employees can be its best advocates. When employees recommend a company’s products and services to friends and family, they’ll probably be a trusted source when giving recommendations. Employees can also be convincing advocates on social...
