by William Comcowich | Mar 11, 2015 | Content Marketing
Authenticity is the path to the audience’s heart. Authentic stories can lead to powerful content that gain click-throughs, build brand awareness, and prompt people to share posts. We’ve heard that advice before: be authentic. But that’s easier said than done....
by William Comcowich | Mar 11, 2015 | SEO
How people look at Google’s search results pages have drastically changed in the last decade. In 2005, web searchers typically first looked at the top left corner of the search results page. If your listing was not in that “golden triangle,” it was much less likely to...
by William Comcowich | Mar 10, 2015 | Native Advertising
Native advertising is booming. Spending on native ads will increase from $4.7 billion in 2013 to $7.9 billion this year, and will reach $21 billion in 2018, predicts a BI Intelligence. Sponsors have found that native ads, a form of sponsored content designed to blend...
by William Comcowich | Mar 10, 2015 | PR Measurement
More than a few public relations experts argue that data is the future of PR. Measuring the impact of PR initiatives can improve strategies and calculate PR’s contributions to the organization. Aggressively utilizing data and measurement to quantify impact and...
by William Comcowich | Mar 9, 2015 | SEO
It sounds like an Internet nightmare. A negative SEO attack causes your website’s search engine ranking to plunge. Negative SEO consists of a collection of unethical practices designed to destroy a site’s search engine rankings. Google maintains the practice...
