by William Comcowich | Mar 9, 2015 | Social Media Measurement
Data from social media offer a potential goldmine of information on a brand’s customers, prospects, products and competitors. In earlier days, brands were happy to participate in social media and ignored the resulting data. Now, more brands are capitalizing on...
by William Comcowich | Mar 6, 2015 | Social Media Monitoring
“Dark” means the unknown. Dark social constitutes the unknown data in social media measurement. It’s only recently that innovative brands are beginning to bring some light into and measure the vast trove of dark social data. A term coined by the Atlantic in...
by William Comcowich | Mar 5, 2015 | Content Marketing
How sufficient is your content marketing strategy? Does your organization even have a content marketing strategy? If you’re like many content marketers, chances are that you have room for improvement. According to a survey by Wyzowl, 53% of content marketers...
by William Comcowich | Mar 5, 2015 | PR Measurement
Measurement is the largest skills gap for public relations professionals and over a third don’t measure their communications activities, a new survey indicates. Fifty-three percent of PR pros participating in the PR Academy’s Trends Survey 2015 named...
by William Comcowich | Mar 5, 2015 | Social Media
Google+ is ending as we know it. Google announced it will split the platform into separate services called Photos and Streams, or essentially posts and everything else. Google Hangouts will continue as a standalone messaging and video conferencing service. How the...
