by William Comcowich | Mar 4, 2015 | Media Relations
PR pros are the heroes – or maybe the villains, depending on your perspective – of a BBC program, “Reinventing the Royals,” that examines the media relations strategies, challenges and successes of the British royal family. Serving on the Royals’ media relations team...
by William Comcowich | Mar 4, 2015 | Public Relations
Before you begin crafting your public relations communications, ask yourself “Who cares?” It’s not a flippant question. So your company has an innovative product. Your product solves a difficult problem, or your company’s service is lauded as the best in the world....
by William Comcowich | Mar 3, 2015 | Snapchat
Snapchat is a mobile-only, photo-based, youth-oriented and fast-growing social media network. It reportedly has reached 200 million users. The average user visits the app anywhere from 14 to 22 times per day. Its uniqueness is its ephemeral nature. Users have 10...
by William Comcowich | Mar 2, 2015 | Twitter
Responsive design ensures that websites are easily viewable on smartphones and tablets in addition to desktop screens. Sites that use responsive design adjust automatically so content fits into the columns and is readily readable no matter what the device or screen...
by William Comcowich | Mar 2, 2015 | Social Media Measurement
Even when social media was a newborn, marketers wrestled with metrics to judge effectiveness and return on investment. As social media has matured, the initial “best practices” for social marketing measurement have fallen out of favor. Experts say to avoid...
