by William Comcowich | Feb 27, 2015 | Marketing
Determining the effectiveness of your marketing efforts can be a major challenge. A well-structured marketing measurement program is the best way to determine if marketing strategies and tactics are really working. Marketers can turn to CyberAlert’s new handbook,...
by William Comcowich | Feb 27, 2015 | Public Relations
The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, according to a survey by the Chartered Institute of Public Relations on the state of the profession in the U.K. The report reveals a profession...
by William Comcowich | Feb 27, 2015 | Social Media Marketing
Setting the right goals can help improve social media marketing results and demonstrate its value. Goals and objectives can come in many different shapes and forms, depending on your brand’s mission. The goals also often change as you increase your brand’s...
by William Comcowich | Feb 26, 2015 | Writing
Accepted rules for writing headlines have remained unchanged for eons. In the hey-day of newspapers and magazines selling on newsstands, skilled headline writers were among the best-paid journalists. Daily newsstand circulation measured the effectiveness of...
by William Comcowich | Feb 26, 2015 | Media Relations
Public relations pros and journalists work together. The two sides help each other. PR seeks to spread its message through journalists, and journalists look to PR to locate sources and provide input for their articles. With all the attention on social media,...
