by William Comcowich | Feb 18, 2015 | Social Media Measurement
Engagement rate is among the essential social media metrics, more important than the absolute number of followers and fans or likes and shares. Higher engagement rates indicate better content and produce greater reach, or more people viewing the content. The...
by William Comcowich | Feb 17, 2015 | Public Relations
Some audiences are so hostile they seem eager to tar and feather the speaker. Corporate executives and public relations professionals may encounter antagonistic audiences in meetings with community or business groups or even boards or committees. The group may...
by William Comcowich | Feb 17, 2015 | Snapchat
Some social media pundits predict Snapchat Discover will revolutionize how content is consumed on mobile devices. Snapchat’s new news service can be accessed through a purple dot in the upper-right corner of the app’s Stories screen. Users browse animated story...
by William Comcowich | Feb 16, 2015 | Media Relations
Facing an unexpectedly difficult question in an interview can certainly cause sweat to break out. It’s journalists’ job to ask the difficult questions, and some reporters enjoy being provocative. Their questions can sometimes be aggressive, hypothetical, off...
by William Comcowich | Feb 16, 2015 | Public Relations
For years, critics have disparaged PR for its alleged inability to prove its value. In response, PR measurement gurus now recommend that PR measure its results in relation to company goals. Most companies focus on sales growth, earnings and return on investment (ROI)...
