by William Comcowich | Feb 9, 2015 | Marketing
Older Americans represent an enormous opportunity for marketers. The number of online Americans 65 and older is growing faster than younger adults and will continue to increase quickly as the population ages and as more seniors embrace the Internet. Elderly...
by William Comcowich | Feb 6, 2015 | Quick Thought
Consumers have learned to ignore branded content on Facebook, according to new study results from Havas Media and Crowd Emotion, which measured consumer responses through facial expressions. As reported in Social Media & Marketing Daily, only 20 percent of branded...
by William Comcowich | Feb 6, 2015 | Digital Marketing
Digital marketing strategies that were popular and effective one year often become obsolete the next. Online marketing approaches once embraced as innovative are soon criticized as old-fashioned and sometimes even unethical. What worked last year may not work...
by William Comcowich | Feb 5, 2015 | Twitter
Twitter is a favorite social media channel of many professionals and businesses. All sizes of companies as well as individuals actively participate on the social media network to promote their products and services, connect to like-minded colleagues, and...
by William Comcowich | Feb 5, 2015 | Advertising
Long after this year’s Super Bowl victory parties were over, pundits and the public continued to argue about what was the “best” Super Bowl ad. Polls for the best ad proliferated, with voters typically picking the most heart-warming ads. But what do the metrics show...
