by William Comcowich | Feb 4, 2015 | Social Media Measurement
Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. Ninety-one percent of marketers have trouble determining the most effective social media tactics...
by William Comcowich | Feb 3, 2015 | Media Measurement
CyberAlert, a leader in media monitoring, measurement and analytics for public relations and marketing, announced that Michelle Hinson has joined the company as sales director in the expanding measurement market. Michelle has more than 20 years of experience in public...
by William Comcowich | Feb 3, 2015 | Media Monitoring
CyberAlert LLC has named 19 non-profit organizations as recipients of its annual PR Grants Program. The non-profits will receive one free year of CyberAlert 5.0 online news monitoring service, which monitors 55,000+ online news sources in 250+ languages from 191...
by William Comcowich | Feb 3, 2015 | Public Relations
Like everything else, public relations has gone digital. Experts agree it’s time to dispel myths that digital PR is an “add on” or stands alone in a separate department. Silos of content marketing, social media, and search engine optimization are merging with...
by William Comcowich | Feb 2, 2015 | Media Measurement
Automated sentiment analysis uses software to analyze the tone of content – usually media mentions about organizations, brands or issues. The software decides if a media or social media mention is positive, neutral or negative. The software is used mostly by...
