by William Comcowich | Jan 22, 2015 | Pinterest
Are you considering marketing through Pinterest? You might have second thoughts after reading a report from Forrester Research. Pinterest has many strong points from a marketers’ perspective, including a large audience that loves to interact with brands....
by William Comcowich | Jan 22, 2015 | Public Relations
Super Bowl ads have become much more than just TV ads. Most Super Bowl advertisers now surround their ads with intensive public relations campaigns to increase their ad’s value and return on investment. Companies now combine the highly anticipated but costly...
by William Comcowich | Jan 22, 2015 | Media Relations
Search engine optimization (SEO) tactics changed drastically in recent years as Google repeatedly altered its algorithm for ranking search results. Google’s Panda, Penguin and Hummingbird updates devalued automated SEO tactics like spammy links in blog comments...
by William Comcowich | Jan 21, 2015 | Media Monitoring
Public relations and marketing teams may subscribe to a media monitoring service to find mentions of their brands in news and social media. But many companies miss mentions because they aren’t using the best search strategies. Even worse, they may be inundated...
by William Comcowich | Jan 21, 2015 | Blogging
Content marketing is a popular marketing strategy – and for good reason. By creating and marketing worthwhile content, organizations can increase brand awareness, lead generation, engagement and sales. Ideally, organizations create content that’s helpful...
