by William Comcowich | Jan 8, 2015 | Social Media Monitoring
The Bank of England is a recent example of organizations monitoring social media to collect information to collect market intelligence. The central bank monitors social media and other online sources to predict Britain’s economic trends. Official economic...
by William Comcowich | Jan 8, 2015 | Social Media Monitoring
Social media monitoring requires more than just listening to consumers and business prospects. Being a good listener isn’t enough. Whether online or in person, providing appropriate responses is a key part of customer relations. An effective social media...
by William Comcowich | Jan 7, 2015 | Social Media Marketing
Could Snapchat be the next big social media network? More than a few pundits think so. After it rejected a $3 billion buyout from Facebook about a year ago, the photo-based, mobile-only social media platform attracted 100 million active monthly users and...
by William Comcowich | Jan 6, 2015 | Public Relations
We saw plenty of bad publicity in 2014 – disgraced celebrities, massive misstatements, terrible Tweets and other types of public relations mishaps and failures. Now let’s hear it for some good public relations work. These are some of the best public relations...
by William Comcowich | Jan 6, 2015 | Instagram
Marketers should take note of Instagram’s astounding growth spurt. Launched just four years ago, the mobile photo-sharing, video-sharing and social networking app has achieved notoriety as the fastest growing social media network, accumulating 300...
