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Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The belief is that everyone, including consumers, reporters and editors, is too busy and distracted to look at press releases or read news articles. The truth is that December is...
Many businesses now strive to generate leads through social media. Their results have been uneven, to say the least, new research shows. Marketers responding to a Social Media Today survey with Sharpspring were roughly evenly split between those who are somewhat...
Live data visualizations will open a new era for graphic design and corporate communication. “With the year 2020, graphic design trends have reached an important milestone,” asserts Jamahl Johnson at 99designs. “It’s the dawn of a new decade, and graphic design is...
As this year draws to a close, PR pundits have pondered how PR will change in the coming year. Those in PR who keep up with emerging technologies and changing consumer perceptions and expectations increase their chances of surviving and thriving in 2020. These are...
Communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg captured the world’s attention and energized a worldwide movement against climate change. She first gained attention when she skipped school to hold a solitary...
