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Momentum is building for national data privacy regulations. Even if Congress doesn’t enact legislation any time soon, online privacy and data security has already become a leading public relations issue. Companies that violate privacy agreements or otherwise mishandle...
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. These are some key PR measurement trends to anticipate next...
Amazon is taking on President Trump over the Pentagon’s decision to award the $10 billion Joint Enterprise Defense Infrastructure (JEDI) contract to Microsoft. In a lawsuit filed in the U.S. Court of Federal Claims, Amazon Web Services alleges Trump interfered with...
The disappearance of newspapers and other media outlets presents public relations with a problem. As newspapers have disappeared or shrunk in size, PR staff and agencies have fewer opportunities for media placements. But corporate communications teams have found a...
South Dakota’s anti-drug campaign raises questions about how to measure the effectiveness of public awareness campaigns. The campaign’s tagline — “Meth. We’re On It.” — gained substantial attention. But was it the right kind...
