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Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Understanding...
As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to PR and marketing. Here...
The U.S. Hispanic population reached a record 60.6 million in 2019, up from 50.7 million in 2010, according to the U.S. Census Bureau. Hispanics now represent 18% of the nation’s population and are the second largest ethnic or racial group after white...
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. By establishing reputations for thought...
This year’s divided electorate and disputed election results present a PR dilemma to brands over what’s usually a routine affair. Should companies and corporate leadership congratulate Joe Biden and running mate Kamala Harris for their election victory?...
