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Everyone, it seems, is developing chatbots. Many experts predict chatbots will revolutionize marketing, public relations, and customer service. Some say the revolution is already underway, as creative new applications proliferate. The chatbot market, valued at $190.8...
Public speaking is among the most dreaded activities for most people. Up to 75% of business professionals suffer from glossophobia, the fear of public speaking. PR and marketing pros are no exception. Most get the heebie-jeebies before presentations to clients,...
Google search rankings and website traffic are among the key metrics for PR and marketing analytics. That’s one reason to stay abreast of the latest Google algorithm updates. Google constantly tweaks its algorithm. It made 3,200 changes last year alone. Staying...
PR pros cite measurement – or the lack of it — as their main challenge. Almost three-quarters (72%) of PR pros surveyed by Muck Rack rank measuring business impact as their top challenge. In addition, 65% cite lack of quantifiable measurement, and 50 % cite...
Public relations people spend much of their time writing. That’s why dreaded writer’s block is especially troubling for them. Writer’s block can strike PR pros when they need to draft a press release, blog post, client email, or social media campaign – usually under...
