by William Comcowich | Jun 19, 2019 | Digital Marketing
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
by William Comcowich | Jun 18, 2019 | Public Relations
Deepfake videos, altered video recordings, bring new threats to corporate reputations. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they never did or saying words they never said. The videos can...
by William Comcowich | Jun 17, 2019 | Crisis Communications
Some consider a rogue CEO the worst nightmare for public relations. The CEO spouts off embarrassing public comments or commits unethical or illegal actions, then arrogantly rejects critics. Rather than wondering if critics might have a point, they haughtily discount...
by William Comcowich | Jun 17, 2019 | Fake News
Americans believe fake news presents a serious danger and should be stopped. More Americans consider made-up news a worse problem than violent crime, climate change, or illegal immigration, according to a new Pew Research Center survey of 6,127 U.S. adults. And they...
by William Comcowich | Jun 14, 2019 | Media Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor....