by William Comcowich | Jun 7, 2019 | Public Relations
Many American workers, including those in public relations, are abandoning conventional employment arrangements to become freelancers – often now called gig workers. Average weekly hours spent freelancing increased 72 million hours per week from 998 million in 2015 to...
by William Comcowich | Jun 6, 2019 | Public Relations
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
by William Comcowich | Jun 5, 2019 | Influencer Marketing
Brands typically seek influencers on YouTube, Twitter and especially Instagram. But some experts say Pinterest is the up-and-coming channel for influencer marketing. Pinterest influencers may change the social media marketing game. Some reasons for brands to consider...
by William Comcowich | Jun 4, 2019 | Business
Can a press release stimulate product innovation? Former Amazon executives say the ecommerce giant uses press releases for inspiration and innovation. The company’s product development teams write a hypothetical press release about a new product or service at the...
by William Comcowich | Jun 4, 2019 | Content Marketing
Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers’ attention and usher them toward conversions. In an ongoing trend, the days between content requests are increasing, reveals...