by William Comcowich | Apr 16, 2019 | Fake News
The Notre Dame cathedral fire highlighted YouTube’s difficulty in countering fake news. YouTube’s tool that is supposed to counter misinformation mistakenly linked the fire in Paris to the Sept. 11, 2001, terrorist attacks. YouTube put information on the World Trade...
by William Comcowich | Apr 15, 2019 | SEO
301 redirects are a common SEO technique that can bring substantial website and marketing benefits. A 301 redirect permanently redirects website visitors and search engines from one URL to another. Much like a mail forwarding service, the redirect sends visitors to...
by William Comcowich | Apr 15, 2019 | SEO
Voice search has become one of the most important current digital marketing trends. More and more people now use voice search on mobile phones and on Amazon Alexa, Google Home and other smart assistants, usually from home but now even from the office. Some statistics...
by William Comcowich | Apr 12, 2019 | Twitter
Commentators in PR, marketing, tech and news gave a thumbs up to Twitter after the network substantially reduced the number of accounts users can follow per day from 1000 to 400. In a technique known as follower churning, spammers and aggressive marketers use...
by William Comcowich | Apr 10, 2019 | Social Media Monitoring
More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and social media listening practices of small and mid-size businesses still generally fall short of advanced methods in larger...