by William Comcowich | Oct 19, 2020 | Public Relations
Mentoring is more important than ever during the Covid-19 pandemic. Employees fear for their health, their jobs and long-term career prospects. Many face additional household and childcare responsibilities while schools are closed and children remain at home. Mentors...
by William Comcowich | Oct 16, 2020 | Online Reputation Management
Defamatory accusations online or in the media can wreck reputations of both individuals and organizations. Such allegations, often repeated in the media and online, are far worse than complaints of mediocre products or customer services shortfalls. They can destroy...
by William Comcowich | Oct 13, 2020 | Public Relations
A photograph can be the deciding factor between gaining media coverage or not. When faced with two otherwise equal stories, editors will pick the one with the better illustration. Photographs can dramatically increase viewership of articles. Many people look at photos...
by William Comcowich | Oct 9, 2020 | Public Relations
PR professionals and journalists greeted Tesla’s decision to eliminate its PR department with a mix of dismay and distaste. Big mistake, they say. While Tesla’s thin-skinned CEO Elon Musk has complained about media coverage, closing the PR department will open...
by William Comcowich | Oct 9, 2020 | Marketing
What’s in a name? The very essence of the brand. A well-chosen brand name summarizes the product, explains its purpose and benefits, and sparks subtle emotional reactions. Choosing an enticing name of a product or new company is the first step in marketing the...
