by William Comcowich | Mar 22, 2019 | Media Relations
Internal editorial calendars within a PR department or agency provide a roadmap and schedule for creation of PR materials, including press releases, blog posts, and content marketing. The calendars also improve timing of media pitching. By laying out what content to...
by William Comcowich | Mar 21, 2019 | SEO
Digital marketing gurus tout topic clusters as “the next evolution of SEO,” “the new keywords” and “an earth-shattering evolution” in online marketing. In the topic-cluster model, a single “pillar” page acts as the main hub of content for an overarching topic....
by William Comcowich | Mar 20, 2019 | SEO
Many public relations professionals pay little heed to search engine optimization. That’s a mistake. Good SEO pushes websites higher in web searches, ensuring that websites attract more visitors who learn more about the company and its products or services. PR...
by William Comcowich | Mar 19, 2019 | Content Marketing
Content marketers now work with a different kind of customer. The traditional B2B customer is considered rational, interdependent and loyal. The new B2B consumer is anonymous, more emotional, fickle, and increasingly reliant on mobile devices. New research from...
by William Comcowich | Mar 18, 2019 | Crisis Management
Crisis communications experts criticized Boeing’s communications response to the recent crash of its 737 Max plane in Ethiopia. All 157 people on board died when an Ethiopian Airlines flight went down after experiencing difficulties immediately after takeoff....
