by William Comcowich | Oct 6, 2020 | Social Media Marketing
The Proud Boys, self-described as “western chauvinists,” are widely regarded as an anti-Muslim, homophobic, far-right wing, white supremacist, vigilante group. They use the #ProudBoys hashtag to identify their tweets and other communications. They were irate when gay...
by William Comcowich | Oct 5, 2020 | Crisis Communications
Hardly a week passes without a brand being proclaimed “canceled “on the internet. Consumers express outrage at the brand’s error in judgement or perceived crime and place the #cancelled hashtag next to the brand’s name on Twitter. They vow...
by William Comcowich | Oct 5, 2020 | Public Relations
The press kit is among the necessary and most useful tools in public relations. Also known as media kits, well-developed press kits provide a one-stop information source for reporters. They are essential to pitching story ideas to journalists. They offer a quick and...
by William Comcowich | Oct 1, 2020 | Storytelling
“Berlin 1987. My father was a guard on the west side of the Berlin Wall, while another man guarded the east,” a daughter narrates in an animated YouTube video. Even though the wall came down and the family moved away, the father remained psychologically...
by William Comcowich | Sep 24, 2020 | Public Relations
Artificial intelligence (AI) poses one of the greatest ethical challenges of our times. And, among others, public relations professionals stand as the interlocutors, decoders and interpreters between AI technicians and the public. PR pros have the task of explaining...
